The Midmarket Today Online Privacy Statement applies to the midmarket.today social marketing platform. Below are some of the highlights of the Statement.
- We collect your personal information for various purposes, such as corresponding with you, providing you with a membership or in providing information useful to you based on your profile responses.
- We may combine the information we collect from you with information obtained from other sources to help us improve its overall accuracy and completeness, and to help us better tailor our interactions with you.
- Providing information useful to you based on your profile responses.
- By the Midmarket Today and selected organizations for marketing purposes if you have permitted such use.
- To personalize your experience while you are on our sites, make navigation easier, and for social marketing platform usage statistics.
- At times when we collect information from you, such as when you register for an online event or in some cases to download content from the Midmarket Today, you may tell us that you do not want your information used for further marketing contact.
- You may also turn off cookies in your browser.
The Midmarket Today Online Privacy Statement
This Statement is effective as of 14 April 2014.
Your privacy is important to the Midmarket Today; maintaining your trust is paramount to us.
This Statement discloses the information practices for the Midmarket Today social marketing platform, including what type of information is gathered and tracked, how the information is used, and with whom the information is shared.
This Statement does not apply to third party Web sites or other social marketing communities that have their own Privacy Statement. From time to time, we may supplement this Statement with additional information relating to a particular interaction we have with you.
- Collection of Personal Information
- Use of Personal Information
- Information Security and Accuracy
- Listening tools
- Cookies and Other Technologies Links to non-Midmarket Today web sites or social marketing communities
- Notification of Changes
- Privacy Questions and Access
Collection of Personal Information
You may choose to give us personal information directly in a variety of situations. For example, you may want to give us your name and contact information to communicate with you.If you tell us that you do not want us to use your information to make further contact with you beyond fulfilling your request, we will respect your wishes.
We may also collect information relating to your use of our social marketing platform or web sites through the use of various technologies. For example, when you visit our social marketing platforms or Web sites, we may log certain information that your browser sends us, such as your IP address, browser type and language, access time, and referring social marketing platform or web site addresses. We may also collect information about the pages you view within our site and other actions you take while visiting us. In addition, we may also use such technologies to determine whether you’ve opened an e-mail or clicked on a link contained in an e-mail. Collecting information in this manner allows us to collect statistics about our social marketing platform or web sites usage and effectiveness and personalize your experience while you are on our social marketing platform or web sites, as well as tailor our interactions with you. For details regarding the technologies we employ, see “Cookies and Other Technologies” below.
From time to time, we may also collect information that pertains to you indirectly through other sources, such as list vendors. When we do so, we ask the vendors to confirm that the information was legally acquired by the third party and that we have the right to obtain it from them and use it.
The information that we collect, either directly or indirectly, may be combined to help us improve its overall accuracy and completeness and to help us better tailor our interactions with you.
Use of Personal Information
The following paragraphs describe in more detail how the Midmarket Today may use your personal information.
Personalizing your Experience on our Web Sites
We may use information we collect about you to provide you with a personalized experience on the Web site, such as providing you with content in which you may be interested and making navigation on the Website easier.
The information you provide to the Midmarket Today, as well as the information we have collected about you indirectly, may be used by the Midmarket Today, IBM or its business partners for marketing purposes. Before we do so, however, we will offer you the opportunity to choose whether or not to have your information used in this way. You may at any time choose not to receive marketing materials from us by following the unsubscribe instructions included in each e-mail you may receive, by indicating so when we call you, or by contacting us directly (please refer to “Privacy Questions and Access” below).
Use of Information in the Social Computing Environment
The Midmarket Today provides social computing tools on its social marketing forum to enable online sharing and collaboration among members who have registered to use them. These include member postings and comments, member searches and other social media platforms.
When registering, you will be asked to provide certain personal information. Registration information that is not automatically made available to other participants as part of your profile will be subject to and protected in accordance with this Privacy Statement.
Protect the Rights and Property of the Midmarket Today and Others
We may also use or share your information to protect the rights or property of the Midmarket Today, our members, IBM
Business Partners, potential members, suppliers, or others when we have reasonable grounds to believe that such rights or property have been or could be affected. In addition, we reserve the right to disclose your personal information as required by law and when we believe that disclosure is necessary to protect our rights, or the rights of others, or to comply with a judicial proceeding, court order, or legal process served on our Web site.
Information Security and Accuracy
We intend to protect your personal information and to maintain its accuracy. The Midmarket Today implements reasonable physical, administrative and technical safeguards to help us protect your personal information from unauthorized access, use and disclosure.
Cookies and Other Technologies
As mentioned above, we collect information from your visits to our Web sites to help us gather statistics about our social marketing platform and Web sites’ usage and effectiveness, personalize your experience on our sites, and tailor our interactions with you. On this platform, we do not store any personal information within the cookie but use it as a general tracking device.
We do so through the use of various technologies, including one called “cookies”. A cookie is a piece of data that a social marketing platform or web site can send to your browser, which may then be stored on your computer as a tag that identifies your computer. While cookies are often only used to measure Web site usage and effectiveness and to allow for ease of navigation or use and as such, are not associated with any personal information, they are also used at times to personalize a known visitor’s experience to a web site by being associated with profile information or user preferences. You can set your browser in most instances to notify you before you receive a cookie, giving you the chance to decide whether to accept it or not. You can also generally set your browser to turn off cookies. Since cookies allow you to take advantage of some of our web sites’ features, we recommend that you leave them turned on. If you block or otherwise reject our cookies, you will not be able to use any Web site services that require you to sign in.
The Midmarket Today social marketing platform may also use Web beacon or other technologies to better tailor our site to provide better member service. These technologies may be in use on a number of pages across the Midmarket Today Web site. When a visitor accesses these pages, a non-identifiable notice of that visit is generated which may be processed by us. These Web beacons usually work in conjunction with cookies. If you don’t want your cookie information to be associated with your visits to these pages, you can set your browser to turn off cookies. If you turn off cookies, Web beacon and other technologies will still detect visits to these pages; however, they will not be associated with information otherwise stored in cookies.
We may also include Web beacons in marketing e-mail messages or our newsletters in order to determine whether messages have been opened and links contained within clicked on.
Links to non-IBM Web sites
The Midmarket Today Web site may contain links to non-Midmarket Today Web sites that are not affiliated with the Midmarket Today. The Midmarket Today is not responsible for the privacy practices or the content of those other Web sites.
Notification of Changes
We will post a notice for 30 days at the top of this page notifying users when this Privacy Statement is updated or modified in a material way. If we are going to use your personal information in a manner different from that stated at the time of collection, we will notify you, and you will have a choice as to whether or not we can use your personal information in such a way.
Privacy Questions and Access
If you have questions or concerns regarding our Privacy Statement or the Midmarket Today’s handling of your information, you can contact the Midmarket Today Program Team directly at firstname.lastname@example.org.
If you no longer wish to receive marketing e-mails from the Midmarket Today, please send an e-mail to email@example.com or follow the unsubscribe instructions included in each marketing email.